Do you want to start a
DJ business? Do you know how to go about it? Or, have you already purchased the
necessary equipment and don’t know the next course of action to take?
In the recent past, demand for affordable professional DJs has
gone up. Hiring professional DJs like Homeboyz DJs is expensive. Why? Competition
is low because there are a handful professional DJs. If you are still in the
amateur league, competition is high and probably you’ll never win a well-paying
gig.
Don’t give up because you are in the right place where you
can learn to join the top leagues and make money out of your passion. Passion itself
can make you millions.
You will learn the most important steps that you should
follow to succeed in the DJ business. I will do my best to explain these steps.
However, if you don’t act on them, you’ll probably never succeed in the DJ
business. Here they are…
1.
Come up with a catchy DJ/ DJ crew
name
You’re
in the entertainment industry and fans love to hear great “street” names that
distinguish you from the pack. If your name is Dennis, don’t go with DJ Dennis
and expect to become famous. It doesn’t work that way my friend. I bet you know
that most of the famous DJs in the world don’t use their real names.
Coming
up with a catchy name is not complete until you check it on the Internet, or
any other place, to ensure that it’s unique in that no one else has taken it.
2.
Define your style
Your
style is your selling point. I am a music fan and I like listening to DJs who
have a clear style that has been described in a few words. For instance, don’t say
“We are Kenyan DJs”. Instead say, “We are the Hottest DJs in Nairobi”.
3.
Record good mix sets
Music fans
will know about you or your crew through good mix sets. The frequency in which
they play or share your mix sets will determine whether you become famous or
simply sink in the entertainment world. The big question is:
How do they get your mix sets?
Soundcloud.com is a good place to upload your
mix sets. In addition, ensure that you create a profile that contains all the
information about you.
Moreover,
approach great DJs or producers who will easily connect you to music fans.
4.
Present yourself in a good and easy
way
Writing
a good bio text, taking good press photos and posting them in your website or
social media accounts such as Facebook,
Twitter or Linked In will
introduce you to your targeted music fans. In addition, ensure that your contact details
are easily visible to allow fans to contact you any time they want your DJ services.
If possible, determine your rates and let them fans know about them.
5.
Establish good connections and fan
base with social media
You
bear me witness that social media has made marketing inexpensive. It’s free to
create fan pages on Facebook that will let your audience know what you’re doing
or possibly up to. In addition, you can leverage Youtube, Twitter, and Sound
Cloud to reach your fans and grow your fan base.
6.
Release a good track (s) that attract
great attention
Good tracks
stimulate the fan’s urge to know more about you or your crew. Good tracks will
not only earn you good ratings but also a great name that will earn you high
paying gigs. Moreover, you stand a great chance to grow a fan base that can buy
your mix sets online or at local music stores.
Tips
a.
Prove
your worth by releasing good mix sets. If possible, distribute your mix sets or
offer your services for free for some time.
b.
Create
a brand for your DJ business. Ensure you get a professional website done.
Moreover, create catchy business cards that you can distribute around for
booking events.
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