It still pains me in the ass
to know that my start-up failed just because I didn’t follow 9- steps to starting a small business. Can
you imagine? In his book, “Rich Dad Poor Dad”, Robert Kiyosaki laments that
most start-ups fail within their first 5 years. You are lucky if you make it to
ten. Well, mine didn’t celebrate its first birthday. Laugh at me all you want
mate! But do you know why I won’t get offended? I was insane at the time.
Albert Einstein says insanity is doing the same thing over and over again,
using the same method, and expecting different results. Well, you don’t have to
go through my agony because I have made it easy for you, aspiring entrepreneur!
The 9-steps I have put
together should be your Bible. No offence to the born-again Christians. I will
place your success in a silver platter. It’s up to you to take it, or become a
commoner just like anyone else. Here are the steps:
1. Identify your business opportunity
This
is the most critical step in your path to successful entrepreneurship. How do
you go about it? I have put together 4 important personal questions that should
make everything easy for you:
i.
What is my personality?
ii.
Where does my passion lie?
iii.
What skill (s) do I have?
iv.
Which market (s) am I venturing into?
The sooner
you get answers to the above questions, the better. They will help you identify
a business opportunity, among the many available, which will propel you to
become a successful entrepreneur. I am sorry to say, “No viable business opportunity,
no business.”
2. Write a business plan
Did you
know that a study by Paul Tiffany reveals that companies with a solid business
plan achieve 50% more profits and revenue than non-planning businesses?
Writing
a solid business plan will enable you gain a deeper understanding of your
industry structure. It will reveal the capital requirements and sources of
competitive advantage that are important for any start-up.
Writing
a business plan should be an easy task. However, I recommend you hire a
professional to build a comprehensive business plan for you.
Since I haven't written a guide yet on how to build a business plan, this resource will help you a lot:
Since I haven't written a guide yet on how to build a business plan, this resource will help you a lot:
"Critical Steps to Writing a Business Plan"
3. Find cash
I
know this is an elephant to most start-ups. You might possibly argue that this should
be the first step. You’re dead wrong. I mean how do you gather cash if you don’t
have a business opportunity? How do you approach an angel investor or a bank
without a business plan? Moreover, how will you know how much you need if you
don’t have the capital requirements?
Now do
you see why I failed? If you pitch your doable business opportunity to a
friend, an angel investor, or a bank with a viable business plan, I guarantee you
will get more than enough cash.
4. Come up with a business name
Did you
know that a business name aids in branding your business? It should be catchy,
and simple. It helps distinguish your business from angry competitors. Give your
clients a reason to hire you, or buy from you by coming up with a beautiful and
shiny business name.
5. Select a business structure
Do you
want a sole proprietorship, limited company, partnership, or corporation? The reason
why I am asking you this question is because a business structure impacts on
business liability, taxes, and availability of funding. My failed small
business was a sole proprietorship. I carried all its liabilities man. I once
got arrested by the authorities for not paying council fees.
However,
remember that as a business grows, its business structure might change. Who knows,
probably I would be heading a Limited Company by now were it not for my
ignorance.
6. Acquire necessary business licenses and
permits
Authorities
will catch up with you if you don’t have the necessary business licenses and permits.
Check with them to find out what you need to avoid business closure, fines or
penalties. You should reap sweet fruits of you business success. I swear you
won’t if you don’t satisfy the authorities.
7. Select a business location
Did you
know that a business location greatly impacts on your competitive advantage? Your
business location determines your degree of competition, retail compatibility, room
for expansion, visibility, trade area size, and customer traffic.
I can
comfortably brag at this because my business was strategically located in the
market place. You should contact me on this.
8. Apply for business insurance
I like
to say, “Put all your eggs in one basket and take great care of that basket.” It’s
so sad to see entrepreneurs go down to ashes simply because they didn’t insure
their small businesses. It’s discouraging. There are many insurance firms that
can insure your small business at a small premium. The premiums you pay are
nothing compared to the loss you incur if anything terrible happens to your
business. Be smart. I recommend that you talk to a qualified insurance agent
who can select the best insurance cover for you business. This way, you are
taking great care of your basket.
9. Set-up an accounting system
Think
really hard about setting-up an accounting system because your business life
depends on it. Your accounts reflect how your business is performing. If you
don’t do proper book-keeping you are as good as dead in business. Proper accounting
records can be presented to bankers when applying for a business loan.
Conclusion
Starting a small business
shouldn’t be a hippo. I have made it simpler for you. Reading the steps alone
won’t help, act on them. I see that great entrepreneurial spirit in you. Together
we can nurture it.
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